International conference of business theories & practices (i-COB)

Conference dates: 21 – 22 November, 2024 Location: Campus B, 279 Nguyen Tri Phuong Street, Ward 5, District 10, Ho Chi Minh City, Vietnam

The International conference of business theories & practices (iCOB) is an event where academics and professionals from all business disciplines to share latest research findings, brainstorm new research ideas across disciplines and convene for academic and industry keynotes, industry panel discussions and academic paper presentations. In addition, it’s an opportunity for researchers, experts, and businesses to connect and transition between research projects.

The i-COB conference has planned several events, including industry and academic keynotes, research publishing workshops, 1-day trip/ business visit, and a networking gala lunch to recognise the best papers.

Keynote Speakers

Assoc.Prof. Ngo Viet Liem, Associate Professor of Marketing at UNSW Business School, University of New South Wales, Sydney, Australia and Editor-in-Chief of Australasian Marketing Journal
Assoc.Prof. Samuel Adomako, Associate Professor of Strategy at the Birmingham Business School, University of Birmingham, UK
Prof. Dr. Allan R. Cohen, DBA from Harvard University Graduate School of Business Administration

Topics for the conference include but are NOT limited to:

AI and Big data Capabilities in Business Practices
CSR, Environment issues, ESG Integration and Sustainable development
Metaverse consumption, Green and sustainable consumption
Fintech, Blockchain and Technology innovation in Business application
Digital Transformation & Innovation in Financial Services
Digital Strategy and Transformation Roadmaps
Customer Experience (CX) Enhancement
Business Leadership and HRM in Business Perspectives
Technologies For Sustainable Supply Chain In Tourism: Carbon Footprint Reduction
Sustainable Banking and Finance
Sustainability accounting, social and environmental accounting
Entrepreneurship

Publication Opportunities

Australasian Marketing Journal (AMJ)
Journal of Asian Business and Economic Studies (JABES)

Key dates:

Deadline for submitting the abstract: 31 July, 2024
Final notification of acceptance: 31 August, 2024
Final date for registration: 30 October, 2024
Conference dates: 21 - 22 November, 2024

Location:

Campus B, 279 Nguyen Tri Phuong Street, Ward 5, District 10, Ho Chi Minh City, Vietnam

For more information for register and submission:

http://conference.ueh.edu.vn/conference/international-conference-of-business-theories-and-practices-i-cob

Should you require any further information or assistance, please do not hesitate to contact us at icob@ueh.edu.vn

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