UEH Advanced Program


International Business (Advanced Program)

Advanced Bachelor Program (in English) specializing in International Business aims at providing students with knowledge for management tasks and leadership roles in multicultural entrepreneurial environment, in either national or multinational companies. Upon successful completion of the program, students will be able to:

  • Have the knowledge and skills to effectively compete in the global business environment.
  • Develop the skills such as strategic development, decision making, problem solving, creative thinking, critical thinking and technology management;
  • Analyze international business practices and identify appropriate strategies for cross-border business;
  • Assess the impact of internationalization on company strategies as well as the approaches to entry the global markets;
  • Managing and controlling business performance in different cultures;
  • Develop the analytical capabilities to take advantage of opportunities and overcome the challenges in global market;
  • Ability to participate in the development of international business projects.
  • Understand and develop effective negotiating strategies in different cultural environment.
  • Understand the importance of motivational groups in achieving the goals of the organization and using the skills needed to work in teams effectively.