UEH.ISB Honours College

ICBS 2026 aims to provide an international platform for scholars, researchers, practitioners, and policymakers to exchange knowledge, research findings, and practical insights on how artificial intelligence is reshaping business and financial systems toward sustainability. The conference encourages interdisciplinary research integrating perspectives from business theories, financial practices, governance, innovation, and sustainable development.

On the occasion of the 50th anniversary of the University of Economics Ho Chi Minh City (UEH), the UEH College of Business and the Institute of Business Research are pleased to announce the Call for Papers for the International Conference on Business Sustainability (ICBS 2026) with the theme: “Sustainable Value Creation in an AI-Driven Business Landscape.”
ICBS 2026 aims to provide an international platform for scholars, researchers, practitioners, and policymakers to exchange knowledge, research findings, and practical insights on how artificial intelligence is reshaping business and financial systems toward sustainability. The conference encourages interdisciplinary research integrating perspectives from business theories, financial practices, governance, innovation, and sustainable development.

We warmly invite submissions of full papers or extended abstracts addressing topics including, but not limited to, the following tracks:
Track 1: Sustainable Business, ESG, and Governance
Track 2: Digital Transformation, AI, and Data Analytics
Track 3: Finance, Risk, and Financial Systems
Track 4: Innovation, Strategy, and Consumer Experience
Track 5: Industry Applications and Sectoral Transformation

Keynote Speakers

• Professor Dimitrios Buhalis is Director of the eTourism Lab and Deputy Director of the International Centre for Tourism and Hospitality Research at Bournemouth University Business School (United Kingdom). He also serves as Editor-in-Chief of Tourism Review and Editor-in-Chief of the Encyclopedia of Tourism Management and Marketing.
• Professor John Cotter is Full Professor of Finance and Head of Quantitative Finance at University College Dublin (Ireland). He is also a Research Fellow at the Ziman Center for Real Estate at UCLA. He serves as Associate Editor of the Journal of Banking and Finance, Journal of International Financial Markets, Institutions & Money, and the European Journal of Finance. In addition, he is a member of the Economic Advisory Group of the European Securities and Markets Authority (ESMA), the supranational regulator of European financial markets.
• Professor Andrew Griffiths is Executive Dean of the Faculty of Business, Economics and Law at the University of Queensland (Australia). He is also Chair of the Queensland Library Board, a Board Member of the Queensland Futures Institute, and a Governor of the American Chamber of Commerce.
• Professor Jonathan A. Batten is Professor of Finance at the Royal Melbourne Institute of Technology (RMIT University) (Australia). He is currently co-editor of the highly ranked Finance Research Letters, and advisory/senior editor of Elsevier’s Journal of International Financial Markets Institutions and Money and Emerging Markets Review.
• Professor Abhijit Sharma is a Professor in Economics and Finance, and Director of Strategic Partnerships, at the Huddersfield Business School (UK). He is also Associate Editor of Bulletin of Economic Research.
• Associate Professor Dr. Liem Viet Ngo is Associate Professor of Marketing at UNSW Business School, the University of New South Wales (Australia). He has served on the Editorial Advisory Board of Australasian Marketing Journal and also served on the Editorial Review Board of Industrial Marketing Management, Asia Pacific Journal of Marketing & Logistics, and Journal of Asian Business and Economic Studies.
• Associate Professor Dr. Emmanuel Mogaji is Senior Lecturer in Marketing and the Head of the Marketing, Operations, and Digital Group at Keele Business School (UK). He is a Fellow of the UK Higher Education Academy, a Certified Business and Management Educator. He has served as Associate Editor of  International Journal of Bank Marketing and the Editorial Review Board of Journal of Consumer Behaviour.

Publication Opportunities
Selected papers will be considered for publication in partner journals and outlets, including:

• Journal of Asian Business and Economic Studies (Scopus Q1)
• Journal of Global Marketing (Scopus Q1)
• Australasian Marketing Journal (ABDC A; Scopus Q1)
• Tourism Review (SSCI, Q1)
• Economics Open (World Scientific)
• Book Series: Vietnam and the Global Economy
• Other journals to be updated.

Important Dates

• Extended Submission Deadline for Full Papers/Extended Abstracts: 15^th July, 2026
• Final notification of acceptance: From 15^th June, 2026
• Early registration and payment deadline: 20^th July, 2026
• Registration and conference fee payment deadline: 5^th August, 2026
• Conference dates: 27^th - 28^th August, 2026

Submissions should be made via the conference submission system: https://submit.ueh.edu.vn/index.php/icbs
For more detailed information, please visit conference website: https://conference.ueh.edu.vn/conference/ICBS2026 
Should you require further information, please contact the organizing committee at icbs@ueh.edu.vn.