I. VISION:
UEH aspires to be a globally renowned institution that cultivates a community dedicated to academic excellence and advances innovation research and education for a sustainable future.
II. MISSION:
Delivering Exceptional Quality and Inclusive Education
Offer innovative and accessible education that equips learners with the knowledge, skills, and adaptability to thrive in a dynamic global environment.
Advancing Research and Innovation
Conduct pioneering research that addresses pressing societal challenges, produces impactful innovation, and contributes to sustainable solutions.
Strengthening Community Engagement, Arts, and Social Impact
Foster a diverse and creative community of learners, educators, businesses, policymakers, and organizations to co-create solutions, exchange knowledge, and drive inclusive social and environmental progress. Weave art and culture into education, research, and community outreach as catalysts for inspiration, while championing UEH as a leader in sustainable change for a better world.
Expanding Internationalization and Global Integration
Forge partnerships with renowned universities, research institutions, and other local and international partners worldwide, cultivate a multicultural learning environment, and enable global talent mobility.
Championing Sustainability and Effective Governance
Uphold forward-thinking governance, prioritize resource efficiency, and advance diversity, equity, and environmental stewardship. Develop a green and sustainable campus that serves as a living lab for innovation, climate leadership, and community collaboration.
III. VALUES:
The five core values have been developed from and build upon UEH’s traditional cultural values throughout its 50-year history and development. They serve as the cultural foundation that shapes the mindset, standards, and conduct of all members of the UEH community.
| Core Value | Cultural Meaning | Inherited Traditional Values |
| Commitment | Pursuing quality through integrity, responsibility, professionalism, and a spirit of service. | Quality First; Integrity; Responsibility; Professionalism; Respect for Teachers and Learning; Compassion and Solidarity. |
| Innovation | Embracing critical thinking, continuous learning, adaptability, and proactively creating better ways of doing things. | Dynamism; Creativity; Academic Freedom; Continuous Improvement. |
| Engagement | Building trust, respecting differences, fostering collaboration, and co-creating within the UEH ecosystem. | Unity; Collaboration; Mutual Support; Respect for Differences. |
| Inspiration | Leading by example, sharing knowledge and culture, and unlocking potential for collective growth and development. | Pride in Tradition; Respect for Teachers and Learning; Humanism; Knowledge and Skills Transfer. |
| Sustainability | Making long-term decisions that create positive impact and demonstrate responsibility toward people, society, and the environment. | Community Responsibility; Harmonious Development; Resource Efficiency; Service to Society. |
IV. OBJECTIVE
The goal is to foster multidisciplinary and interdisciplinary knowledge across sectors, contributing to addressing the 17 SDGs for a sustainable future.
EDUCATION
Glocal Citizens: Empower and Act on Sustainability
RESEARCH
Research Contribution for All
GOVERNANCE
Make sustainability as priority
OPERATION
From Green to Carbon Neutral
COMMUNITY
Community of Sustainability Changemakers and Art Inspirers
V. PHILOSOPHY:
Academic Excellence with Social Purpose for Innovation and Sustainability
UEH pursues holistic education, nurturing generations of leaders with innovative mindsets and capabilities, committed to creating value in service of society. By integrating technology, fostering interdisciplinary collaboration, and embracing social responsibility, UEH addresses local and global challenges, striving toward a prosperous and sustainable future.
VI. OFFICIAL UEH SLOGAN:
UEH wishes to convey its message on the journey of sustainable development through the slogan "Unbounded creativity. Empowered futures. Holistic values." With a three-part parallel structure and simple, easy-to-understand language, the slogan serves as a firm affirmation of the university's development values:
Unbounded creativity
Reflects the dynamic spirit and unlimited creative energy spreading throughout the UEH community, serving as the origin for efforts and achievements already attained, while also being one of the brand characteristics enabling UEH to advance steadily on the multidisciplinary development path with sustainable orientation in the future.
Empowered futures
Demonstrates the strengths and benefits of UEH learners who proactively access abundant knowledge sources, are inspired to create, and benefit from comprehensive educational values, thereby orienting themselves to become capable global citizens - people who are empowered and proactively create their own futures, contributing to the sustainable development of society.
Holistic values
Comprehensive values not only demonstrate the development orientation toward becoming a high-quality multidisciplinary university but also reflect UEH's educational philosophy toward the comprehensive development of learners and the UEH community in terms of knowledge, physical, and spiritual aspects, emphasizing the sustainable values of an experience-rich learning environment.