Brief Course Description
1. Course Title:
Marketing management: strategies and Policies
2. Language of Instruction:
Tiếng Việt
3. Course Code:
MAN802007
4. Credits:
3
5. Course Objectives:
6. Brief Description of Course Content:
- To provide basic and advanced knowledge on key issues relevant to strategic planning and marketing policy in a global context.
- To facilitate students to access creative thinking and practice methods in planning, implementing and evaluating marketing strategies, policies and plans.
- To provide the necessary marketing skills for the team of marketing managers) and marketers.