Brief Course Description
1. Course Title:
New product management
2. Language of Instruction:
Tiếng Việt
3. Course Code:
BUS803003
4. Credits:
2
5. Course Objectives:
The objective of the course is to prepare students to function as effective new product and innovation managers. Upon completion of the course, students will learn how companies manage the innovation process to develop products and services and how to manage that new development. The course also provides students with interactive methods and thinking skills related to new product design and development.
6. Brief Description of Course Content:
The course provides students with in-depth knowledge of innovation and new product development based on the use of a management framework in the unit. The course also focuses on how to create value and increase through innovation in current and future markets. This is also an opportunity for students to explore concepts, methods and tools for organizing and managing the innovation process with the aim of better controlling costs and risks, and at the same time performing checks on the new product development process. During the course, students will have the opportunity to discuss through groups and share personal experiences and practical experiences from situations.