UEH EMBA-EMPM

Brief Course Description

1. Course Title:

Services management

2. Language of Instruction:

Tiếng Việt

3. Course Code:

BUS803002

4. Credits:

2

5. Course Objectives:

6. Brief Description of Course Content:

This module focuses on the main contents of service business management principles, service strategy development, analysis of the model of five gaps of service quality, service quality model, service quality management, design management and service development to achieve the best business performance. In summary, this subject aims to provide knowledge and skills on service business administration in the most effective way.