Brief Course Description
1. Course Title:
Global business management
2. Language of Instruction:
Tiếng Việt
3. Course Code:
MAN802006
4. Credits:
2
5. Course Objectives:
6. Brief Description of Course Content:
This module first introduces students to the basic concepts of globalization, international business, and an overview of current international business activities in the world. Then, this course emphasizes the challenges that multinational companies face when engaging in international business. It is the diversity of operating environments with very different economic, political, cultural, legal, and financial factors in different countries. After studying the international operating environment and target market format, students will have access to methods of market entry and methods of developing international business strategies to capture target markets of multinational companies.
The knowledge provided in this module will be useful to managers in the public and private sectors, managers of international organizations as well as professionals working in this field in understanding the international business trends, strategies and organization of operations of international business companies.