The course content helps students understand the type of data they need to collect for their individual research goals. On that basis, students are also equipped with knowledge on how to select reliable data to meet analytical methods. After the course, students will know how to analyze data and report data from the results of descriptive statistics analysis, test the group difference for hypothesis testing. In addition, students are also equipped with market segmentation method based on data analysis method and measure the effects in the linear relationship between dependent factors and independent factors.