Brief Course Description
1. Course Title:
Strategic Brand Management
2. Language of Instruction:
Tiếng Việt
3. Course Code:
BUS803010
4. Credits:
3
5. Course Objectives:
6. Brief Description of Course Content:
The content of this course includes knowledge and skills on designing and implementing marketing programs and activities to build, measure and manage brand assets as well as manage and develop brands for businesses. One of the important goals of this course is to provide managers with knowledge and skills to improve and increase the sustainable profitability of brand strategies. The main contents of this course include: the concept of brand and brand management, developing brand strategy, designing and implementing brand marketing programs, measuring and evaluating brand effectiveness, and brand management.