UEH EMBA-EMPM

Brief Course Description

1. Course Title:

Design-Thinking and New Product Development

2. Language of Instruction:

Tiếng Việt

3. Course Code:

BUS803012

4. Credits:

3

5. Course Objectives:

6. Brief Description of Course Content:

The Design-Thinking and New Product Development module provides an in-depth understanding of how to apply design thinking principles and methods to the new product development process. Learners will explore the steps of the new product development process and design thinking concepts including human-centered design, rapid prototyping, and creative problem solving. Through a combination of theoretical knowledge, real-world case studies, and industry insights, learners will develop the skills and expertise needed to lead new product development projects, address global business challenges, and drive sustainable growth through innovation.