Brief Course Description
1. Course Title:
Comprehensive Assignment: Designing EMM in Marketing Projects
2. Language of Instruction:
Vietnamese
3. Course Code:
BUS803015
4. Credits:
3
5. Course Objectives:
cập nhật trong Marketing vào quá trình phân tích và nhận diện thực trạng và các vấn đề liên quan đến Marketing trong tổ chức, từ đó đề xuất các giải pháp để giải quyết triệt để các vấn đề đó cùng với kế hoạch tổ chức thực hiện các giải pháp đó. Mục tiêu của học phần là giúp học viên có đủ kiến thức và kỹ năng để hỗ trợ hoàn thành Đề án tốt nghiệp thạc sĩ theo định hướng ứng dụng do UEH ban hành.
6. Brief Description of Course Content:
This course aims to help students analyze and identify the current situation and problems arising in practice related to Marketing in organizations, thereby using the knowledge, scientific theories, research methods and practical experience equipped in the training program to propose solutions to thoroughly solve the problem, along with a plan to organize and implement the solutions.
This course is conducted in groups. Students can use the results of this course to develop into a personal graduation project. The lecturer guiding the graduation project does not necessarily have to continue to guide according to the topic and research methods that students use in the major assignment.
The course is divided into 5 main content parts. First, the theoretical content and exercises help students master the analysis and identification of problems arising in practice related to Marketing in organizations. The following content will focus on exercises for students to learn and synthesize scientific theories and appropriate theoretical models to solve a practical problem identified above. Through these activities, students will be trained to improve their ability to apply scientific research results to solve a practical problem. Third, the theoretical content and exercises focus on the methods used to analyze the actual problems related to Marketing that have been pointed out. Fourth, students perform exercises to analyze and accurately identify the current situation of Marketing-related problems in the organization based on the basis of scientific theory/theoretical and research methods (qualitative, quantitative, or a combination of both) applied. Finally, students perform exercises to be able to propose solutions to thoroughly solve those problems, along with plans and budget estimates for the organization to implement those solutions.