Brief Course Description
1. Course Title:
EMM Thesis
2. Language of Instruction:
Tiếng Việt
3. Course Code:
BUS803016
4. Credits:
7
5. Course Objectives:
cập nhật (đặc biệt Marketing trong kỷ nguyên số: AI, Marketing Analytics, Marketing Intelligence, … và hướng đến sự phát triển bền vững) để quản lý, điều hành hoạt động Marketing, giải quyết các vấn đề trong thực tiễn hoạt động Marketing của tổ chức. Trên cơ sở đó, việc thực hiện đề án tốt nghiệp được thiết kế nhằm giúp học viên vận dụng một cách khoa học và sáng tạo các lý thuyết khoa học và kiến thức chuyên môn mới
6. Brief Description of Course Content:
The Executive Master of Marketing Thesis focuses on the application of new/updated scientific theories and professional knowledge in the field of Marketing to thoroughly solve problems related to Marketing activities of a company, a public administration organization, a government organization, a non-governmental organization, a locality, a destination, or social issues. The topic of the project may be related to issues in the fields of Marketing such as: digital marketing, products, services, brands and branding, pricing, sales promotion programs, marketing communications, marketing channels, social commerce, customer experience, consumer psychology, internal marketing, social marketing, marketing in the public sector, macromarketing, etc.
The idea of the project comes from the author's practical research process at a specific organization, locality, or destination. The process of analyzing and identifying the current situation and problems related to Marketing in the organization, thereby proposing solutions to thoroughly solve those problems along with a plan to organize and implement possible solutions through the following basic steps: Identifying the problem; Scientific basis, practical basis; Clearly describing the research method; Analyzing the current situation and causes of the problem; Proposing solutions and planning implementation.