Brief Course Description
1. Course Title:
Advanced marketing strategy
2. Language of Instruction:
Tiếng Anh
3. Course Code:
MAN602007
4. Credits:
3
5. Course Objectives:
- Equipping in-depth knowledge of marketing strategy: Students will master key concepts, principles, and advanced marketing management methods, from analyzing Marketing Insights to building strong brands and developing long-term marketing strategies.
- Developing practical skills in marketing scenarios: Students will enhance strategic thinking, problem-solving abilities, and teamwork skills through discussions, debates, and presentations of real-world marketing strategies.
- Encouraging self-learning and personal development: Students will be guided to conduct independent research, assess, and stay updated on emerging marketing trends while developing personalized learning plans to continuously improve and advance their marketing expertise.
6. Brief Description of Course Content:
The Advanced Marketing Strategy module ams at providing students with a comprehensive view of marketing management in businesses. In addition to the knowledge gained from the textbook, students will have access to real-life situations that businesses are facing through case exercises to help students have in-depth knowledge about the behavior of customers, marketing activities of enterprises, etc.