Semester 1
(13 credits)
|
Compulsory
|
Philosophy
(4 credits)
|
|
Compulsory
|
Business Research Method
(3 credits)
|
|
Compulsory
|
Business English
(3 credits)
|
|
Compulsory
|
Leadership
(3 credits)
|
Semester 2
(12 credits)
|
Compulsory
|
Strategic Management
(3 credits)
|
|
Compulsory
|
Project Management
(3 credits)
|
|
Compulsory
|
Retail Marketing Management
(3 credits)
|
|
Compulsory
|
Data Science for Marketing Decision Making
(3 credits)
|
Semester 3
(12 credits)
|
Compulsory
|
Social Media Analytics in Marketing
(3 credits)
|
|
Compulsory
|
Strategic Marketing Management
(3 credits)
|
|
Elective
|
Customer Insight with Google analytics
(3 credits)
|
|
Elective
|
Brand Management in Digital Age
(3 credits)
|
|
Elective
|
Business Analytics and Data Visualization
(3 credits)
|
|
Elective
|
Global Marketing Management
(3 credits)
|
|
Elective
|
Marketing Channel Management
(3 credits)
|
|
Elective
|
Marketing Technology
(3 credits)
|
Semester 4
(23 credits)
|
Compulsory
|
Qualitative research
(3 credits)
|
|
Compulsory
|
Predictive Analytics and AI Marketing
(3 credits)
|
|
Compulsory
|
Quantitative research
(3 credits)
|
|
Compulsory
|
Thesis
(14 credits)
|
