UEH Master programs for International Students

International Business (Research oriented)

Semester
(Planned)
Course Type Course
Semester 1
(16 credits)
Compulsory
  • Philosophy (4 credits)
  • Compulsory
  • Research methods (3 credits)
  • Compulsory
  • Applications of AI and Big Data in Business (3 credits)
  • Compulsory
  • Strategic management accounting (3 credits)
  • Compulsory
  • Global Business in the digital era (3 credits)
  • Semester 2
    (15 credits)
    Elective
  • Global Business Strategy (3 credits)
  • Elective
  • Internal Control and Corporate Governance (3 credits)
  • Elective
  • Leadership (3 credits)
  • Elective
  • ESG Reporting and Organizational Value Creation (3 credits)
  • Elective
  • Business analytics and forecasting (3 credits)
  • Elective
  • Corporate Social Responsibility (3 credits)
  • Compulsory
  • International Finance strategy and Investment (3 credits)
  • Compulsory
  • Global operations and supply chain management (3 credits)
  • Elective
  • International Human Resource Management and Global Leadership (3 credits)
  • Elective
  • Business Ethics and Sustainable Development (3 credits)
  • Elective
  • Service Marketing (3 credits)
  • Elective
  • Consumer behavior, digital buyers (3 credits)
  • Semester 3
    (15 credits)
    Elective
  • Service Management and e-business (3 credits)
  • Elective
  • Social Marketing (3 credits)
  • Elective
  • International Logistics (3 credits)
  • Elective
  • Managing in the multicultural environment (3 credits)
  • Elective
  • Brand Management (3 credits)
  • Elective
  • Sales Management and e-business (3 credits)
  • Elective
  • Export - import business (3 credits)
  • Elective
  • Global Marketing (3 credits)
  • Compulsory
  • Qualitative research methods in Commerce and Marketing (3 credits)
  • Compulsory
  • Quantitative research methods in Commerce and Marketing (3 credits)
  • Compulsory
  • Critical review in International Business (3 credits)
  • Semester 4
    (14 credits)
    Compulsory
  • Thesis (14 credits)