Brief Course Description
1. Course Title:
(EN) Business analytics and forecasting
2. Language of Instruction:
Tiếng Anh
3. Course Code:
BUS603002
4. Credits:
3
5. Course Objectives:
The Data Analytics course provides students with the knowledge and skills needed to understand and apply data analytics methods in a business environment. Students will be equipped with basic to advanced data analytics tools and methods to help solve real-world problems in various business areas. The course also helps students develop the ability to analyze and make strategic decisions based on data, thereby optimizing business operations and supporting businesses to achieve long-term goals.
6. Brief Description of Course Content:
Data analytics refers to the way organizations such as businesses, NGOs, and government agencies can use data to gain insights and make better decisions. Data analytics is applied in operations, marketing, finance, and strategic planning among other functions. The ability to use data effectively to make quick, accurate, and professional decisions has become a key strategic advantage for companies. Data analytics is becoming a critical capability for businesses of all types and sizes.
The course provides students with basic knowledge about business analysis and factors affecting business operations. The course also helps students develop the necessary skills to handle real-life business situations: analyzing, synthesizing data, predicting situations, and proposing solutions to problems. In this course, students will learn to identify, evaluate, and seize business analysis opportunities to create new value for the organization.