Brief Course Description
1. Course Title:
(EN) Marketing in the Digital Era
2. Language of Instruction:
Tiếng Anh
3. Course Code:
BUS603023
4. Credits:
3
5. Course Objectives:
With the rapid development, constant technological changes, and new demands stemming from the evolving economy, learners need to adapt effectively to new circumstances. Marketing must also integrate and apply technology into its operations to optimize business activities. Therefore, this course provides an overview of marketing activities on digital platforms. Upon completion, students will understand technological platforms’ role, impact, and application in marketing operations.
6. Brief Description of Course Content:
This course is particularly designed for students aiming for careers in online marketing. The Marketing in the Digital Era course is structured to equip students with the latest knowledge on digital transformation and the challenges of the current business environment. Students will develop a digital mindset necessary for success in this field, including managing digital assets and integrating appropriate channels into customer-focused marketing activities.