UEH Master programs for International Students

Brief Course Description

1. Course Title:

(EN) Family Business

2. Language of Instruction:

Tiếng Anh

3. Course Code:

BUS603028

4. Credits:

3

5. Course Objectives:

This module aims to introduce foundational knowledge in participating in and operating a family business, thereby raising learners' awareness of how family businesses can be utilized to maintain operations in the contemporary business environment.

6. Brief Description of Course Content:

This course is intended to introduce students to the core issues of family business and the characteristics of family business. The course also provides case-studies, examples and analysis of family business models, family business management methods from which students can understand how to operate a family business. In addition, learners will also understand the challenges of change and innovation in the family business.