UEH Master programs for International Students

(EN) Master’s Project

Tiếng Anh

DOT666001

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The Master of International Business (Applied) program aims at the core goal of helping students develop the ability to apply scientific theories and updated professional knowledge to solve problems in the international business practices of organizations. On that basis, the implementation of the graduation project is designed to help students scientifically and creatively apply new/updated scientific theories and professional knowledge in International Business to the process of analyzing and identifying the current situation and issues related to international business in the organization, thereby proposing solutions to thoroughly solve those issues along with plans to organize the implementation of those solutions.

The Master's thesis in Commercial Business (applied direction) focuses on the application of new/updated scientific theories and specialized knowledge in the field of commerce to thoroughly solve problems related to commercial activities (purchase/sale of goods, services, retail) of a company, a public administration organization, a government organization, a non-governmental organization, a locality, a destination, or social issues. The topic of the thesis may be related to issues in the fields of Commercial Business such as: purchasing management, sales, pricing, supply chain operations, import-export business, sales promotion programs, marketing communications, social commerce, consumer behavior, etc. The idea of ​​the thesis comes from the author's practical research process at a specific organization, locality, or destination. Thereby analyzing and identifying the current situation and issues related to commercial business in the organization, thereby proposing solutions to thoroughly resolve those issues along with a plan to organize the implementation of possible solutions through the following basic steps: