UEH Master programs for International Students

Brief Course Description

1. Course Title:

Creation and Innovation Management

2. Language of Instruction:

Tiếng Anh

3. Course Code:

MAN602024

4. Credits:

3

5. Course Objectives:

6. Brief Description of Course Content:

The course introduces the foundations of creative and innovation management. This course is designed to introduce learners to the concepts, opportunities, challenges, and role of creative and innovation management in organizations. The discussion readings will focus on concepts and frameworks for analyzing how the monks create, commercialize, and capture value from innovative products and services. In addition, this course also provides participants with techniques and tools to form and support creative and innovative activities in organizations. Learners will get to know the necessary conditions for creativity and innovation and the types of innovation in the organization.