Brief Course Description
1. Course Title:
Business strategy in high-tech Industries
2. Language of Instruction:
English
3. Course Code:
INT647026
4. Credits:
2
5. Course Objectives:
The objective of the course is to provide students with the knowledge and skills necessary to develop, operate, and manage technology projects. The course focuses on helping students establish and plan projects, monitor progress, and evaluate outcomes.
6. Brief Description of Course Content:
This course explores how firms in high-technology sectors formulate and implement business strategies under conditions of rapid technological change, uncertainty, and networked competition. Students will analyze strategic issues such as innovation ecosystems, first-mover advantages, standards wars, disruptive innovation, platform strategies, IP management, and globalization of high-tech industries. Emphasis is placed on integrating theory with real-world cases from sectors like semiconductors, AI, biotech, telecom, and renewable energy.