In this course, learners will examine, describe, and analyze the operational context of their enterprises or organizations, with a particular focus on existing issues in technology management. Learners are guided to apply appropriate analytical frameworks and tools to identify and assess key technological trends and their impacts on market demand, customer behavior, business models, and the competitive capabilities of their own organizations. Based on this analysis, learners will practice forecasting technology and market trends and evaluating the gaps between the firm’s current technological capabilities and its future development requirements. The course then moves toward the application of technology in designing and developing new value propositions for customers, emphasizing a customer-centric approach in managerial decision making. Learners analyze the role of technology in improving and developing production and service processes, enhancing operational efficiency, service quality, and overall customer experience. Through these activities, learners progressively develop the capability to diagnose real-world technology management problems, thereby providing a solid foundation for proposing research directions for their master’s graduation project or thesis in the subsequent semester.