UEH Master programs for International Students

Brief Course Description

1. Course Title:

Diagnosis and Analysis of Technology Management Problems

2. Language of Instruction:

English

3. Course Code:

INT647040

4. Credits:

4

5. Course Objectives:

This course is designed to enable learners to apply technological changes, improvements, and developments to real-world business operations, management, and decision-making processes. It aims to foster innovative business thinking and promote the practice of customer-centric decision making. The course emphasizes the development of analytical and diagnostic thinking in technology-based management, rather than a narrow focus on technical solutions. Students apply technological knowledge to address key managerial challenges, including: forecasting technology trends and responding to market needs; designing new value propositions for customers; improving and developing production and service processes; innovating and enhancing distribution channels and customer relationship management; and formulating business strategies, financial planning, resource management, and organizational operations. At the same time, the course provides a solid foundation for learners to implement an applied graduation project in the subsequent semester.

6. Brief Description of Course Content:

In this course, learners will examine, describe, and analyze the operational context of their enterprises or organizations, with a particular focus on existing issues in technology management. Learners are guided to apply appropriate analytical frameworks and tools to identify and assess key technological trends and their impacts on market demand, customer behavior, business models, and the competitive capabilities of their own organizations. Based on this analysis, learners will practice forecasting technology and market trends and evaluating the gaps between the firm’s current technological capabilities and its future development requirements. The course then moves toward the application of technology in designing and developing new value propositions for customers, emphasizing a customer-centric approach in managerial decision making. Learners analyze the role of technology in improving and developing production and service processes, enhancing operational efficiency, service quality, and overall customer experience. Through these activities, learners progressively develop the capability to diagnose real-world technology management problems, thereby providing a solid foundation for proposing research directions for their master’s graduation project or thesis in the subsequent semester.