Brief Course Description
1. Course Title:
Digital Content Creation in Advertising
2. Language of Instruction:
Tiếng Anh
3. Course Code:
BUS603034
4. Credits:
3
5. Course Objectives:
This course is a strategic approach focused on creating content to enhance an organization’s brand. The course focuses on creating useful content for a targeted audience to attract, retain, and drive brand loyalty and profitability. This course introduces you to the concepts of content marketing and helps you develop the skills needed to develop and execute a successful digital content marketing plan.
6. Brief Description of Course Content:
This course provides students with the knowledge and skills needed to develop and implement effective content marketing strategies across digital platforms. Students will learn how to outline and apply content marketing principles, write engaging online content on social media, and develop engaging content for specific audiences. The course will also teach students how to create and identify engaging images and videos on social media platforms, and build a cohesive strategy that links multiple types of content together to achieve specific organizational goals. Additionally, students will develop a digital content marketing plan, create and manage digital content editorially, and strategically market their digital content to their target audiences. As a result, students will be able to master content marketing techniques and strategies, contributing to improving the organization's communication and marketing effectiveness.