Semester 1
(16 credits)
|
Compulsory
|
Philosophy
(4 credits)
|
|
Compulsory
|
Research methods
(3 credits)
|
|
Compulsory
|
Strategic management accounting
(3 credits)
|
|
Compulsory
|
Strategic Marketing
(3 credits)
|
|
Compulsory
|
Brand Management
(3 credits)
|
Semester 2
(15 credits)
|
Compulsory
|
Applications of AI and Big Data in Business
(3 credits)
|
|
Compulsory
|
Global Business Strategy
(3 credits)
|
|
Compulsory
|
Business analytics and forecasting
(3 credits)
|
|
Compulsory
|
Consumer behavior, digital buyers
(3 credits)
|
|
Elective
|
Service Marketing
(3 credits)
|
|
Elective
|
Social Marketing
(3 credits)
|
|
Elective
|
Global Marketing
(3 credits)
|
Semester 3
(15 credits)
|
Elective
|
Integrated Marketing Communication
(3 credits)
|
|
Elective
|
Creativity, Innovation and Change in Marketing
(3 credits)
|
|
Elective
|
Product and Service Innovation
(3 credits)
|
|
Elective
|
Marketing in the Digital Era
(3 credits)
|
|
Elective
|
Social Media Analytics
(3 credits)
|
|
Elective
|
Advanced Business modelling
(3 credits)
|
|
Compulsory
|
Qualitative research methods in Commerce and Marketing
(3 credits)
|
|
Compulsory
|
Quantitative research methods in Commerce and Marketing
(3 credits)
|
|
Compulsory
|
Critical literature review in Marketing
(3 credits)
|
Semester 4
(14 credits)
|
Compulsory
|
Thesis
(14 credits)
|
