Brief Course Description
1. Course Title:
Global Business in the digital era
2. Language of Instruction:
Tiếng Việt
3. Course Code:
GLO603046
4. Credits:
3
5. Course Objectives:
This module aims to introduce fundamental knowledge in international business and raise learners' awareness of how businesses can expand their global business activities in the era of the digital economy.
6. Brief Description of Course Content:
This Global Business in the Digital Era module addresses the global business environment in the context of the contemporary digital economy. The course content relates to basic decision-making issues of businesses when expanding their business activities to the global market such as evaluating market options and market penetration strategies.