Brief Course Description
1. Course Title:
Strategic management
2. Language of Instruction:
Tiếng Việt
3. Course Code:
M01249
4. Credits:
2
5. Course Objectives:
6. Brief Description of Course Content:
To be successful in the future, managers must develop the organizational resources and capabilities needed to achieve sustainable competitive advantages in emerging and traditional markets. The way in which organizations evolve to achieve competitive advantage is at the core of the strategic management process. This course will introduce the concept of strategic management through classroom lectures, reading materials, discussion and analysis of strategic situations in enterprises. The course will help learners develop skills in analyzing and identifying opportunities and threats from the business environment, mastering analytical methods to identify strengths and weaknesses, specifically exploring and Identifying resources and capacities to help businesses gain core competitive advantages, thereby having the ability to develop and select strategies at all levels of the business in a systematic and effective manner. business success and sustainability. The knowledge from this course will also contribute to reinforce the knowledge of students acquired from the subjects of marketing, operations management, human resource management, financial management, corporate social responsibility.