Brief Course Description
1. Course Title:
Advanced marketing strategy
2. Language of Instruction:
Tiếng Việt
3. Course Code:
ADV602067
4. Credits:
3
5. Course Objectives:
• Provide in-depth knowledge of marketing strategy: Students will master advanced marketing management concepts, principles and methods, from analyzing Marketing Insights to building strong brands and long-term marketing strategies.
• Develop practical skills in marketing situations: Students will be trained in strategic thinking, problem-solving skills, and teamwork skills through discussion, debate, and presentation of practical marketing strategies.
• Encourage self-study and personal development: Students will be guided to research, evaluate, and update new marketing trends, and develop personal study plans to continuously improve and enhance their own capacity in the field of marketing.
6. Brief Description of Course Content:
The Advanced Marketing Strategy module aims at providing students with a comprehensive view of marketing management in businesses. In addition to the knowledge gained from the textbook, students will have access to real-life situations that businesses are facing through case exercises to help students have in-depth knowledge about the behavior of customers, marketing activities of enterprises, etc.