Brief Course Description
1. Course Title:
(EN) Global Business Strategy
2. Language of Instruction:
tiếng Anh (English)
3. Course Code:
BUS603004
4. Credits:
3
5. Course Objectives:
-Understand the dynamics of the global business environment and the drivers for global expansion
-Assess the attractiveness of new markets for global expansion
-Evaluate competitive advantages and resources to develop global competitive advantages.
-Understand and apply models in global managmenet at functional level of global enterprises.
6. Brief Description of Course Content:
The global business context is witnessing significant changes owning to trade liberalization process, advancements in science and technology, as well as global events that affect businesses. As a result, cross-border business opportunities and the potential for business expansion in the global market are becoming increasingly diverse. This course is designed to provide learners with the necessary knowledge and skills to analyze and develop business strategies in the global market for organizations with multinational operations and a global presence. The main topics of the course focus on exploring opportunities and challenges from the global market, models for analyzing market attractiveness and competitive capabilities, designing and developing components of global strategy, and global management.