Brief Course Description
1. Course Title:
Commerce in the Digital Era
2. Language of Instruction:
Tiếng Việt
3. Course Code:
COM603057
4. Credits:
3
5. Course Objectives:
Through this course project, students are given the opportunity to apply their previously acquired professional knowledge and skills in digital business strategy. The course enables students to develop and implement business strategies.
6. Brief Description of Course Content:
The course provides the principles and practices knowledge of Commerce in the digital Era to students. This course also delivers the knowledge about transformation of the socio-cultural environment and consumer behavior, which changes the role of consumer in the online context, influencing the strategy of business. Since then, Commerce in the digital Era is required to restructure and innovate both activities from theoretical to practical. In addition, this course also provides an opportunity to apply the key concepts of marketing theory and commerce to develop problem-solving skills of students through case studies and projects. Through the new knowledge and skills, this course shares information about new careers in the digital age. Hence, students understand the Commerce in digital Era industry and develop their career in the future.