UEH Master programs for International Students

Brief Course Description

1. Course Title:

Business Analytics & Forecasting

2. Language of Instruction:

Tiếng Việt

3. Course Code:

BUS603083

4. Credits:

3

5. Course Objectives:

The module provides students with the knowledge and skills needed to understand and apply data analytics methodologies in a business environment. Students will be equipped with basic to advanced data analysis tools and methodologies that help solve real-world problems in various areas of business. The module also helps students develop the ability to analyze and make data-driven strategic decisions, thereby optimizing business operations and supporting businesses to achieve long-term goals.

6. Brief Description of Course Content:

Business analytics refers to the ways in which organizations such as businesses, NGOs, and government agencies can use data to gain insights and make better decisions. Business analytics is applied in many areas of the organization, helping the organization reassess and plan strategies with internal and external departments.

This Business Analytics and Forecasting module provides students with basic and advanced knowledge about analyzing business activities and factors affecting business activities of enterprises. The module also helps students form the necessary skills to handle real-life situations in business activities: analyze and synthesize data, predict situations - business results, and propose solutions. solve the problem. In this module, students will learn to identify, evaluate, and seize business analytics opportunities to create new value for the organization.