Brief Course Description
1. Course Title:
(EN) Global Marketing
2. Language of Instruction:
Tiếng Anh
3. Course Code:
BUS603014
4. Credits:
3
5. Course Objectives:
The objective of this course is to equip students with knowledge and skills in Marketing in an international and global environment. Students will be prepared with knowledge of the international marketing environment such as economics, politics, culture, society, technology, etc. In addition, students will understand and apply knowledge of STP and Marketing mix (4P) to analyze and develop marketing strategies suitable for the international market.
6. Brief Description of Course Content:
This course presents concepts and tools for analyzing international marketing strategies and evaluating foreign markets. It focuses on marketing research skills for developing, evaluating, and implementing international marketing plans at the corporate, national, and regional levels based on STP and 4Ps of marketing. Through understanding and integrating theory and practice, students gain a solid understanding of international marketing as well as the necessary practical foundation for global markets. The course also creates a learning environment that inspires research, self-discovery, and knowledge completion through group study, case studies, and instructor-led exercises from classroom discussions.