Brief Course Description
1. Course Title:
Global Marketing
2. Language of Instruction:
Tiếng Việt
3. Course Code:
GLO603016
4. Credits:
3
5. Course Objectives:
This is an important module in Marketing and other fields such as Marketing, International Business, Commerce and Management in the context of globalization. This module is divided into 3 main parts; The first is to provide knowledge and skills to operate marketing effectively in an international environment with marketing concepts and principles applied internationally. This first section also aims to help students develop skills in research and evaluate the impacts of international environment, to learn about world consumers, and analyze changing trends of the international market. The second part helps increase skills in applying knowledge and practice through a project that develop methods of penetrating the world market, strategies for competing in the world market based on the application of models and methods around strategic and analytical tools in international business. The last part is a basis for self-study by studying the situation of a multinational company's brand, analyzing international marketing experiences and lessons in building global brands of multinational companies.
6. Brief Description of Course Content:
This is an important subject in Marketing and other disciplines such as Marketing, International Business, Commerce and Management in the context of globalization. This subject is divided into three main activities; The first is to provide knowledge and skills to effectively operate marketing in an international environment with international concepts and principles of marketing, researching and evaluating environmental impacts of countries. international trade, learn about world consumers, analyze international market trends. The second part helps to increase skills in applying knowledge and practice through the project presentation modes of world market entry, strategies to compete in the world market based on the application of models and Strategic analysis tools in international business. The last part is the basis for self-study by case study of a multinational brand company analyzing international marketing experience and global branding lessons of multinational companies.