Brief Course Description
1. Course Title:
(EN) Product and Service Innovation
2. Language of Instruction:
Tiếng Anh
3. Course Code:
BUS603012
4. Credits:
3
5. Course Objectives:
6. Brief Description of Course Content:
The development and implementation of new products and services is a core business function for many organizations. The aim of this course is to develop a clear understanding of products and services from a strategic management and marketing perspective. This subject builds on knowledge of fundamental marketing concepts and adds to it by developing a deeper understanding of the strategic management and marketing aspects of product, service innovation. It involves not only the application of basic marketing concepts in the context of product, service innovation management, but also the further development of consumer and market analysis skills in the fields of innovation. from which to research and practice product, service innovation.