Brief Course Description
1. Course Title:
Service Marketing
2. Language of Instruction:
Tiếng Việt
3. Course Code:
SER603031
4. Credits:
3
5. Course Objectives:
6. Brief Description of Course Content:
This module focuses on the main contents of the nature of service marketing, the relationship between the role of the employee and the customer in the service delivery process, namely the assessment of service quality, customers' outlook and perceptions about services, design and develop new services, develop service marketing strategies, and organize the implementation of service marketing activities to achieve the best business performance. This course helps students to have advanced knowledge and skills in the field of service marketing force.