Brief Course Description
1. Course Title:
Digital Content Creation in Advertising
2. Language of Instruction:
tiếng Việt
3. Course Code:
DIG603092
4. Credits:
3
5. Course Objectives:
Digital content creation in advertising is a strategic approach that focuses on the creation of content to help further an organization’s brand. It focuses on the creation of content that is useful for a clearly defined target audience, which attracts and retains customers loyal to an organization’s brand, and ultimately driving the organization’s profitability. This course introduces you to the concepts of content marketing and helps you develop the skills needed to develop and executive a successful content marketing plan.
6. Brief Description of Course Content:
The course provides students with the knowledge and skills necessary to develop and implement effective content marketing strategies on digital platforms. Students will learn how to outline and apply the principles of content marketing, write online content that engages users on social media, and develop engaging content for specific audiences. The course will also teach students how to create and identify engaging images and videos on social media platforms, building a cohesive strategy that links a variety of content together to achieve specific organizational goals. In addition, students will develop a digital content marketing plan, build and manage digital content editorials, and strategically market their digital content to their target audience. Thereby, students will be able to master content marketing techniques and strategies, contributing to improving the organization's communication and marketing effectiveness