Brief Course Description
1. Course Title:
Creativity, Innovation and Change in Marketing
2. Language of Instruction:
Tiếng Việt
3. Course Code:
CRE603037
4. Credits:
3
5. Course Objectives:
6. Brief Description of Course Content:
Creativity and innovation are key drivers of the success of many of today's leading companies. Some companies have been able to increase their value over the past few years thanks to the impact of a culture of innovation. A culture of creativity and innovation is often recognized as the only sustainable competitive advantage. This course focuses on developing new ways of thinking and will discuss in depth the intricacies of innovation, customer experience, developing solutions, and the problems that managers in the industry face. this must face. Classroom projects provide additional opportunities to apply new ways of thinking and develop innovative concepts for a marketing subject. Students will gain experience in applying different tools and approaches such as People-Centered Design, ten types of innovation, community resource innovation, lean entrepreneurship, etc. to the solution. decide on a subject project.