Brief Course Description
1. Course Title:
Marketing Research Seminar Series
2. Language of Instruction:
Tiếng Việt
3. Course Code:
MAR603042
4. Credits:
3
5. Course Objectives:
6. Brief Description of Course Content:
The topic Seminar Marketing research series is a series of seminars organized by UEH for students studying a Master of Marketing program at UEH, shared by experts and managers at UEH. Vietnam and International; including leaders and executives at enterprises. Through this, learners gain new knowledge and new approaches to marketing thinking, contributing to improvement, work efficiency and organizational reorganization of Marketing activities in enterprises and organizations in general.
The seminars include but are not limited to topics in the areas of advertising, media, market research, data science, big data and artificial intelligence, marketing in the digital age, and sales management. In addition, seminars with other broad topics such as human resources, finance, leadership, project management, technology management, and digital transformation organization.