Brief Course Description
1. Course Title:
Advanced strategy management
2. Language of Instruction:
Tiếng Việt
3. Course Code:
ADV602063
4. Credits:
3
5. Course Objectives:
The course is designed to help learners achieve the following objectives:
- Discuss basic issues of strategy
- Evaluate and establish mission, vision, core values
- Analyze the environment and internal of the business
- Choose appropriate strategy
- Implement and control the business strategy
6. Brief Description of Course Content:
To succeed in the future, managers must develop the organizational resources and capabilities needed to achieve sustainable competitive advantages in traditional and emerging markets. The way in which organizations evolve to achieve competitive advantage is at the core of the strategic management process. This course will introduce the concept of strategic management through lectures, reading materials, discussion and analysis of strategic situations in enterprises. The course will help students develop skills in analyzing and identifying opportunities and threats from the business environment, mastering analytical methods to assess strengths and weaknesses, especially discovering and identifying the resources and capabilities that help businesses gain a core competitive advantage, thereby being able to develop and select strategies at all levels of the business in a systematic and effective way, so as for sustainable business success. The knowledge from this course will also contribute to strengthening the students' knowledge acquired from the subjects of marketing, operations management, human resource management, financial management, and corporate social responsibility. .