Brief Course Description
1. Course Title:
E-business models
2. Language of Instruction:
Tiếng Việt
3. Course Code:
EBU602073
4. Credits:
2
5. Course Objectives:
Digital Business provides an overview of knowledge and skills in business in the digital environment. After completing the course, students can apply basic knowledge of business and technology applications in business to build business strategies, create business models, innovate to compete and grow businesses globally.
6. Brief Description of Course Content:
The course focuses on the ways of operating businesses in a digital environment. The course includes content from an overview of business in a digital context, infrastructure to ensure operations to analysis of digital business environments, implementation strategies, etc. to implementation in businesses. Specifically: Chapter 1: Introduction to e-business; Chapter 2: Analysis of trading platforms in an e-commerce environment; Chapter 3: Infrastructure and digital business; Chapter 4: Digital business environment; Chapter 5: Digital business strategy; Chapter 6: Supply chain and demand management; Chapter 7: Digital marketing; Chapter 8: Customer relationship management; Chapter 9: Service design and customer experience; and Chapter 10: Service deployment and optimization in digital business