UEH Master Programs

Brief Course Description

1. Course Title:

Strategic Corporate Social Responsibility

2. Language of Instruction:

Tiếng Việt

3. Course Code:

STR602057

4. Credits:

2

5. Course Objectives:

The course is designed to help learners achieve the following objectives: - Discuss the concepts of CSR. - Discuss the approaches to CSR: economic, stakeholder, strategic and sustainable. - Establish, implement and control the CSR strategy of the enterprise.

6. Brief Description of Course Content:

The course helps students understand the development process of CSR over time, analyze basic concepts about the breadth and depth of CSR strategy, and discuss CSR approaches, analyze the effects of CSR implementation on corporate culture, especially social issues. Connecting the relationship between corporate strategy and CSR. On that basis, students can illustrate CSR models through practical examples. Specific knowledge about CSR will be provided in the course, including: concept of CSR, why businesses need to care about CSR, stakeholder perspective, economic perspective on CSR, strategic perspective strategy on CSR, sustainable perspective on CSR.