|
4. Global Business in the Digital Era |
3 |
|
This module focuses on the international business environment and fundamental strategies firms often adopt when they international. This is the prerequisite to the Global Strategic Management course. |
|
5. Global operations and supply chain management |
3 |
|
This course introduces concepts, applications and tools of Operations and Supply Chain Management in global scale. Operations management is a designed system to convert inputs into output products (and services) in order to be effective and to achieve strategic goals of a business. Supply chain management is to manage the movement flow of physical elements throughout from the input stage until it is transformed into “output” factors, and the management of relevant factors such as information, finance, risks, legal, policy... to achieve optimal levels of supply activities and create positive value for the participants. |
|
6. Global Business Strategy |
3 |
|
This course provides students related knowledge regarding global strategy, globalization and its impacts on global business activities, entry strategies for global firm, how to sustain competitive advantages and strategy implementation across globe. To achieve this aim, lecturer will adopt variety of learning tools, supported by academic theories to develop global-business-mindset for students. |
|
7. Retailing and supply chain operations |
3 |
|
This module focuses on the main content on designing, managing, and operating retail types, specifically research on building strategic retail plans, choosing types of retailing, location, information system management, sourcing, finance, pricing strategy, and retail promotion. This course helps students majoring in commerce with advanced knowledge and basic skills in managing and operating a retail system. |
|
8. Services management and e-business |
3 |
|
This course helps students gain basic and advanced knowledge of sales management. Students will learn to recognize and capitalize on today’s ever-changing market opportunities while effectively solving sales management problems with a diverse customers and sales force. The course also leads students to improve communication skills, develop sensibility and ethics in management and negociation, problem-solving…, upgrading skills on planning, organinzing, forecasting and budgeting, recruiting and training, and leading the sales force and evaluating their performance as well. In addition, students also learn how to build long-term relationships and partnerships with potential customer and other stakeholders. |
|
- Elective: select 1 out of 2 |
3 |
|
|
|
9. Business Analytics & Forecasting |
3 |
|
Business Analytics refers to how enterprises, orgnisation, NGOs, and govermental agenvies exploite data, gain insights and make suitable decision making. Business Analytics helps organisation conduct assessment, plan the suitable strategies in various fields, internally and externally, of the organisations. This course provides students fundamental and advanced regarding business analysis and determinants influence on business activities. Gathering from this module, the students can develop necessary skills to solve the practical problem in enterprise including: data analysis, data synthesis, situation predictio, and propose recommendations for enterpris. Furthermore, students will research to identify, evaluate and take the business opportunities to create and deliver value for firm. |
|
10. Human resource management & global leadership |
3 |
|
The course will present basic knowledge about the role of human resource management in organizing business operations of the company; Study strategy on organization and human resource management; Legal basis for human resource management, recruitment and assignment, job performance evaluation, human resource training and development; Remuneration and service benefits for employees; Labor relations and related issues. |
|
- Elective: select 1 out of 2 |
3 |
|
|
|
11. Customer relationship management |
3 |
|
Companies recognized the importance of establishing and maintaining customer relationships, and companies also have developed customer relationship management (CRM) strategies. In this course, CRM was considered as a business strategy that integrated internal and external processes to create and deliver the most value to targeting customers and also to the organization. The course will provide a broader view of marketing, that marketing is not only designing a product, advertising, pricing, and delivering it to consumers. But also, it considers the role of stakeholders, such as internal employees, suppliers, and influence groups, to play a role in shaping, building, and maintaining the customer relationship. |
|
12. Purchasing management |
3 |
|
This course helps students understand the importance, goals, scope of procurement and supply, and the development trend of the strategic-oriented purchasing function, thereby applying knowledge of management into the strategic management of a specific business function, procurement and supply management, at various levels and industries. Students will hone and update the knowledge of purchasing and sourcing, procurement, and supply strategies locally and globally. The course content focuses on the role of procurement and supply management in the entire supply chain, supply strategy, quality and cost management, building strategic partnerships and relationships with suppliers, implementing corporate social responsibility, applying technology in procurement and supply contract management, and finally applying procurement and supply management in different areas in practice. |
|
- Elective: select 1 out of 2 |
3 |
|
|
|
13. Global Marketing |
3 |
|
This is an important subject in Marketing and other disciplines such as Marketing, International Business, Commerce and Management in the context of globalization. This subject is divided into three main activities; The first is to provide knowledge and skills to effectively operate marketing in an international environment with international concepts and principles of marketing, researching and evaluating environmental impacts of countries. international trade, learn about world consumers, analyze international market trends. The second part helps to increase skills in applying knowledge and practice through the project presentation modes of world market entry, strategies to compete in the world market based on the application of models and Strategic analysis tools in international business. The last part is the basis for self-study by case study of a multinational brand company analyzing international marketing experience and global branding lessons of multinational companies. |
|
14. Service Marketing |
3 |
|
This module focuses on the main contents of the nature of service marketing, the relationship between the role of the employee and the customer in the service delivery process, namely the assessment of service quality, customers' outlook and perceptions about services, design and develop new services, develop service marketing strategies, and organize the implementation of service marketing activities to achieve the best business performance. This course helps students to have advanced knowledge and skills in the field of service marketing force. |
|
- Elective: select 1 out of 2 |
3 |
|
|
|
15. Brand Management |
3 |
|
This course is designed for undergraduate students in Marketing and Commerce. This course presents knowledge of the design, administration, construction and branding from the perspective of an enterprise or an organization. The module will help students raise awareness about the necessity of brand management in the business operations of enterprises; possess the necessary skills in building and promoting brands in the current economic integration context. On that basis, upon graduation, students can plan and organize the implementation of this activity in enterprises effectively. |
|
16. Sales management and e-business |
3 |
|
This course helps students gain basic and advanced knowledge of sales management. Students will learn to recognize and capitalize on today’s ever-changing market opportunities while effectively solving sales management problems with a diverse customers and sales force. The course also leads students to improve communication skills, develop sensibility and ethics in management and negotiation, problem-solving…, upgrading skills on planning, organizing, forecasting and budgeting, recruiting and training, and leading the sales force and evaluating their performance as well. In addition, students also learn how to build long-term relationships and partnerships with potential customer and other stakeholders. |
|
- Elective: select 1 out of 2 |
3 |
|
|
|
17. Marketing in a digitalization era |
3 |
|
Information technology development has a direct impact on all business activities, from research and development of new products, sales promotion, product and service delivery, to operations. marketing dynamics. This course provides theoretical knowledge about the digital marketing environment. Besides, it also helps students understand and identify important issues of marketing practice in the digital environment. From theoretical knowledge, the subject provides an opportunity for students to apply that knowledge to solve real-life case studies, to help students understand and practice building marketing strategies. in the digital environment for later application. |
|
18. Commerce in the Digital Era |
3 |
|
The course provides the principles and practices knowledge of Commerce in the digital Era to students. This course also delivers the knowledge about transformation of the socio-cultural environment and consumer behavior, which changes the role of consumer in the online context, influencing the strategy of business. Since then, Commerce in the digital Era is required to restructure and innovate both activities from theoretical to practical. In addition, this course also provides an opportunity to apply the key concepts of marketing theory and commerce to develop problem-solving skills of students through case studies and projects. Through the new knowledge and skills, this course shares information about new careers in the digital age. Hence, students understand the Commerce in digital Era industry and develop their career in the future. |
|
- Elective: select 1 out of 2 |
3 |
|
|
|
19. Family business |
3 |
|
Briefly describe the role, position of the course/subject, the knowledge that will be equipped for the student, and the relationship with other modules/subjects in the training program. |
|
20. International Logistics |
3 |
|
This course has been developed as a response to the increasing demand for trained professionals in the area of logistics systems in the supply chain. The study presents students with new and future-oriented perspectives on logistics management. It deepens their understanding of that area and how to apply their principles in making critical logistics decisions on Procurement and Outsourcing, Inventory, Warehousing, Packaging and Materials handling, Transportation, Information. It utilizes a unique cross-disciplinary approach, combining logistics and supply chain management with business marketing, purchasing, management, economic geography, and informatics. |
|
- Elective: select 1 out of 2 |
3 |
|
|
|
21. Export-Import Business |
3 |
|
This course focuses on advanced knowledge about import-export management in international trade business environment and realizing these trade opportunities. |
|
22. Supply chain management in e-commerce |
3 |
|
In this module, students will develop strategic thinking about integrated services, procurement and supply chain management strategies for corporate organizations that rely on the Internet and information technology to transact with businesses, suppliers and end consumers. To this end, the module will provide fundamentals from the business areas of supply chain management and information management that help establish the theoretical foundation. In addition, drawing on applied concepts and practical understanding, students will develop the knowledge and skills necessary to plan, organize, operate, and control a variety of processes, resources, and services, and relationships in the supply chain through the Internet and information technology. The subject approach is mainly based on lecture content, case study reports and discussions, investigation and analysis of specific situations. |
