Brief Course Description
1. Course Title:
Sustainable Business Strategy
2. Language of Instruction:
Vietnamese
3. Course Code:
SUS617018
4. Credits:
3
5. Course Objectives:
- Define the principles and strategies of sustainability.
- Apply sustainability concepts to contemporary business opportunities and challenges.
- Understand the close interrelationship between the firm, environmental challenges, and social well-being.
- Demonstrate proficiency in practical skills and tools to integrate sustainability into business practices, operations, organizational activities, policies, communications, and reporting.
- Identify the roles and impacts of stakeholders (shareholders, communities, customers, NGOs, governments, and business partners) and the necessary forms of collaboration to achieve sustainable development goals.
- Apply concepts and tools from the course to design and develop sustainable business strategies.
6. Brief Description of Course Content:
The course is designed for students who aspire to:
- learn the relevance of sustainability to their specific industry or business function (e.g. marketing, finance, operations),
- understand the interaction of business, government, and civil society in addressing society’s sustainability challenges, and engage with business to advance government or NGO initiatives.
- pursue sustainability – related career roles in the private sector
This course seeks to develop students’ understanding of business sustainability and put concepts into practice. More broadly, the goal is to provide students with a strong foundation to become the next generation of responsible business leaders. Students will assess activities from different functional areas of business in the context of developing sustainable practices, including firm’s social, environmental, and economic performance. Diverse viewpoints regarding opportunities available to business through sustainability will be explored in the context of alternative strategies for the firm. Toward that end, classes will combine analysis of lectures, case studies, guest speakers, and interactive activities.