Brief Course Description
1. Course Title:
Retail Marketing Management
2. Language of Instruction:
English
3. Course Code:
RMM1501
4. Credits:
3
5. Course Objectives:
This course covers the concepts and functions of basic marketing using the retail industry.
6. Brief Description of Course Content:
Retail Marketing Management is ideal for students considering a career in fashion, merchandising, retailing, advertising, or related areas, or for any student who wishes to develop a new skill set. This course covers the concepts and functions of basic marketing using the retail industry. Discussion topics include product life cycles, retail economics, identifying and maintaining a competitive advantage, promoting a brand image, technology in retail marketing, and examines how marketing shapes the retail industry and explores career opportunities.