Brief Course Description
1. Course Title:
Global Marketing Management
2. Language of Instruction:
English
3. Course Code:
GMM1501
4. Credits:
4
5. Course Objectives:
On completion of this unit students will have acquired a sound theoretical basis and, particularly, a practical understanding of how companies operate in international markets.
6. Brief Description of Course Content:
Marketing internationally has become a necessity for many firms that wish to survive and grow in today’s dynamic and increasingly linked world economy. International Marketing is concerned with understanding and successfully managing the different international economic, cultural, political and legal environments as they affect the marketing activities of companies. International Marketing examines the role of marketing research, international finance, overseas market entry and expansion strategies and the marketing mix in international markets