Brief Course Description
1. Course Title:
Brand Management
2. Language of Instruction:
English
3. Course Code:
BM1501
4. Credits:
4
5. Course Objectives:
Brand Management focuses on the role brands and products play in the planning and execution of marketing strategies.
6. Brief Description of Course Content:
Brand and Product Management focuses on the role brands and products play in the planning and execution of marketing strategies. Aspects of brand and product management include the building, implementation and maintenance of brands within a range of different contexts are covered in this unit. Students will develop a critical view of the inherent challenges firms encounter in creating and maintaining brands from a marketing perspective. This unit uses workshop sessions and online activities to create an interactive learning environment and bring the content to life