Brief Course Description
1. Course Title:
Research Methods
2. Language of Instruction:
English
3. Course Code:
RM1501
4. Credits:
4
5. Course Objectives:
Acknowledge the significance of business research by providing sound information to business
Identify key steps of business research process and their requirements
Have insights of key methods that are critical to applied research
Gain sufficient knowledge, skills and experience in designing and implementing a research project
6. Brief Description of Course Content:
With a hands-on approach, students will be equipped with both theoretical understanding and practical experiences in conducting a research project. Specifically, there are two main tracks that equip students with both academic knowledge and practical experience in doing research.
Track A includes an overview and 6 key topics of research methods that help students to understand completely almost all the important theoretical contents of the unit.
• Topic 1: Marketing research process
• Topic 2: Exploratory research design
• Topic 3: Conclusive research design
• Topic 4: Marketing research brief & marketing research proposal
• Topic 5: Measurement & Scaling
• Topic 6: Questionnaire design & sampling
Track B includes a research project that serves as an opportunity for students to apply what has been captured in track A into a semi-practical research project. The research project comprises 3 small studies: desk research, exploratory research and conclusive research that help students to understand deeply some main techniques in doing research