Brief Course Description
1. Course Title:
Marketing Technology
2. Language of Instruction:
English
3. Course Code:
MT1501
4. Credits:
4
5. Course Objectives:
Upon completing this course, learners will be able to leverage computer support, particularly data science, to analyze and forecast strategies related to information, advertising, and communication in the digital world.
6. Brief Description of Course Content:
This course helps students to be able to rely on the support of computers and especially data science to solve the problem of analyzing and forecasting information, advertising and communication strategies in the digital world. Students will be able to strategize, design and proficiently use data analysis tools/software before or during a marketing strategy. And especially, they will be able to build a customer data platform that is consistent and consistent with the customer's own journey. Students will also be able to discuss in depth the issues that arise in empirical data analysis that are directly related to marketing, communication and advertising.