Brief Course Description
1. Course Title:
Business Analytics and Data Visualization
2. Language of Instruction:
English
3. Course Code:
BADV1501
4. Credits:
4
5. Course Objectives:
The course will provide a graduate-level introduction to Data Visualization, as a human perception- friendly approach to convey concepts and analysis based on appropriately presented field data.
6. Brief Description of Course Content:
Huge volumes of data are generated, stored and analyzed to drive complex technical and business decisions by providing actionable insights. To achieve this end, users across the industry need to visualize the data in diverse representations and perform explanatory and exploratory analysis. The course will provide a graduate-level introduction to Data Visualization, as a human perception- friendly approach to convey concepts and analysis based on appropriately presented field data. It will systematically introduce building blocks, including types of data, visual elements and design approaches with many examples; provide a basic introduction to the latest visualization software tools as well as programming technologies, such as R and D3; and review several case studies of their application in producing business intelligence