UEH Master Programs

Brief Course Description

1. Course Title:

Consumer behaviour analysis

2. Language of Instruction:

Tiếng Việt

3. Course Code:

CON601070

4. Credits:

2

5. Course Objectives:

6. Brief Description of Course Content:

This course helps learners to apply the theory of producer behavior in practice. Specifically in this course, students will learn:

  • Estimation of the demand function for individual goods.
  • Estimation of a system of demand equations for related goods.
  • Calculation of the elasticity and consumer's response to a change in price.
  • Estimation of consumer response to change in the product attributes.
  • Measurement of the changes in consumer welfare in response to changes in the market.

The content of each lecture consists of 3 parts: (1) Basic theory; (2) Applied econometrics and illustrative research; (3) Practical exercises on the machine.