Brief Course Description
1. Course Title:
Consumer behaviour analysis
2. Language of Instruction:
Vietnamese
3. Course Code:
CON601070
4. Credits:
3
5. Course Objectives:
This course aims to provide students with an advanced understanding of microeconomic theories of consumer behavior and their empirical applications. It develops analytical skills for modeling individual preferences, demand functions, and welfare measurement. Students will learn to derive and estimate single-equation and system-of-demand models, interpret price and income effects, and apply welfare measures to policy evaluation. The course also introduces stated-preference techniques such as Contingent Valuation (CVM) and Choice Experiment (CE) for valuing non-market goods and assessing consumer preferences in environmental and policy contexts.
6. Brief Description of Course Content:
This course helps learners to apply the theory of producer behavior in practice. Specifically in this course, students will learn:
- Estimation of the demand function for individual goods.
- Estimation of a system of demand equations for related goods.
- Calculation of the elasticity and consumer's response to a change in price.
- Estimation of consumer response to change in the product attributes.
- Measurement of the changes in consumer welfare in response to changes in the market.
The content of each lecture consists of 3 parts: (1) Basic theory; (2) Applied econometrics and illustrative research; (3) Practical exercises using real data.